Gender and Consumerism

Gender and Consumerism Gender and Consumerism Home›Marketing Posts›Gender and Consumerism Marketing PostsNike’s ad campaign “My But is Big” displays one of the most subjective statement about women that really appears ridiculous. Stuart, (2), affirms that in 2005, two ad agencies namely; Wieden Kennedy came up with a Nike ad that appeared to be praising “big but firm butts.”  However, this ad really caused stir and many people viewed it differently, some of them saying that it is a feminist and others viewing it as activist. Following this misconception of the ad, McRobbie affirmed that the ad caused quite a stir then but now theyre running the same idea again in most of the ads that they are planning to create.To my opinion, I believe this was a feminism advert which was aimed at putting women at the forefront and ensuring that they are engaged just like their male counterparts. Moreover, it is a clear knowledge that with a revamped image of a curvaceous athlete, Nikes message is portra yed in a simple manner to the whole world and more so the people who happen to look at the ad will confirm that having a big butt is not bad.A feminist space is likely to have the potential of creating a space for every individual. Above all it is important that one becomes mindful that a diverse of population of women will be interested to see a variety of their perspectives being highlighted and being viewed as valuable (Stuart, 3). This is due to the fact that given the size of media climate, venerating the fit and healthy woman as a replacement for of the skinny-size-1-model is a most welcomed change in the world of advertisement today. I am sure that being an athletic but curvy woman, I believe is a great campaign.In conclusion, McRobbie therefore affirms that women should be considered and even be made popular in the field of creating ads. This is because women can present very clear adverts with revamped images that will likely impress a number of people to purchase a given p roduct.

Outer Circle - Definition and Examples - World English

The outer circle is made up of post-colonial countries in which English, though not the mother tongue, has for a significant period of time played an important role in education, governance, and popular culture. Countries in the outer circle include India, Nigeria, Pakistan, the Philippines, Singapore, South Africa, and more than 50 other nations. Low Ee  Ling  and Adam Brown describe the outer circle as those countries in the earlier phases of the spread of English in non-native settings[,] . . . where English has become institutionalized or has become part of the countrys chief institutions (English in Singapore, 2005).   The outer circle is one of the three concentric circles of World English described by linguist Braj Kachru in Standards, Codification and Sociolinguistic Realism: The English Language in the Outer Circle (1985).   The labels inner, outer, and expanding  circles represent the type of spread, the patterns of acquisition, and the functional allocation of the English language in diverse cultural contexts.  As discussed below, these labels remain controversial. Explanations of Outer Circle English In the Inner Circle, English spread largely because of a migration of English speakers. In time each settlement developed its own national variety. On the other hand, the spread of English in the Outer Circle has occurred largely as a result of colonization by English-speaking nations. Here, two major types of linguistic development occurred. In some countries like Nigeria and India, where under colonial powers it developed as an elite second language, only a minority of the society acquired English. However, in other countries like Barbados and Jamaica, the slave trade had a significant impact on the variety of English spoken, resulting in the development of English-based pidgins and creoles.(Sandra Lee McKay, Teaching English as an International Language: Rethinking Goals and Approaches. Oxford University Press, 2002)The Outer Circle may be thought of as country contexts where English was first introduced as a colonial language for administrative purposes. . . . English is used in these countries for intra-country purposes. In addition to Outer Circle, terms frequently used to describe the manner in which English has evolved in these settings include institutionalized and nativized. In these countries, a variety of English has evolved which possesses the common core characteristics of Inner Circle varieties of English, but in addition can be distinguished from them by particular lexical, phonological, pragmatic, and morphosyntactic innovations.(Kimberly Brown, World Englishes:  To Teach or Not to Teach. World Englishes, ed. by   Kingsley Bolton and Braj B. Kachru. Routledge, 2006) Problems With the World Englishes Model Considering the history of the emancipation of various Englishes around the globe, it is obvious that the groundbreaking work emanated from and has been essentially focused on the Outer Circle. But it has been an uphill struggle. Even today, what is often termed international by Inner Circle scholars, publishers, etc. is often simply interpreted as the international spread of native-speaker Standard English (a minority variety in itself) rather than the way English has changed to meet international needs.(Barbara Seidlhofer, World Englishes and English as a Lingua Franca: Two Frameworks or One? World Englishes--Problems, Properties and Prospects, ed. by Thomas Hoffmann and Lucia Siebers. John Benjamins, 2009)As a large number speakers from the Outer-Circle and Expanding-Circle countries now live in the Inner-Circle countries, even native speakers of English are increasingly exposed to World Englishes. This means revising the notion of proficiency even for the English of native speake rs. Canagarajah (2006: 233) maintains that, in a context where we have to constantly shuffle between different varieties [of English] and communities, proficiency becomes complex . . . one needs the capacity to negotiate diverse varieties to facilitate communication.(Farzad Sharifian, English as an International Language: An Overview. English as an International Language: Perspectives and Pedagogical Issues, ed. by F. Sharifian. Multilingual Matters, 2009) Also Known As: extended circle

Advanced Healthcare Treatment Over The Past 20 Years

Advanced healthcare treatment over the past 20 years This study is about the administration of treatment using advanced methods made available over the past 20 years. It will attempt to explore the three most significant include Gene therapy, Stem cell transplant and health screening, commencing with meanings, approaches; uses and case studies of each type of techniques. Gene therapy is an experimental form of treatment, where normal genes are placed into missing or defective ones in order to correct or alter genetic disorders. In other terms, it is the therapeutic delivery of nucleic acid polymers into a patient s cells as a drug to treat disease (Gennady, 2015). After many attempts at modifying human DNA by nuclear gene transfer as well as insertion of human DNA in the nuclear genome, the first successful gene therapy was in 1990 where it was used to cure four-year-old Ashanti DaSilva who had Severe Combined Immune Deficiency (IDF 2013 National Conference). Since then gene therapy has been used to cure and treat serious diseases such as Chronic Granulomatus Disorder, Hemophilia, and a wide variety of Cancers, and other genetic and acquired diseases (American Society of GENE CELL THERAPHY, online). The use of genes as medicines for Cystic fibrosis (CF) consisted in transferring the normal Cystic Fibrosis Transmembrane Conductance Regulator (CFTR) gene into affected epithelium cells, which produce mucus or other secretions. In recent studies a differentShow MoreRelatedAssessing the Value of Electronic Medical Records795 Words   |  3 PagesAssessing the Value of Electronic Medical Records Introduction The potential for Electronic Medical Records (EMR) to transform healthcare making it more accurate, efficient and cost-effective is significant. 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The result of decreased knowledge of HCV treatment is the patient having to return to theRead MoreHealthcare Systems And The United States Healthcare System Essay1483 Words   |  6 Pages Abstract   Universal Healthcare sounds appealing, but it actually lowers the quality and quantity of healthcare services that are rendered to patients, thus downgrading the healthcare system as a whole.   Not having to pay, with everyone having coverage leads to longer wait times for medical service and many people overusing health care services. Implementation of Universal Healthcare in the United States would lead to a detrimental crippling of the nation’s health system. For those countries thatRead MoreRobotic Surgery : Technology And Equipment1335 Words   |  6 Pages Robotic surgery is an advanced technology with a serious mechanism that operates patients with the use of smallest technical instruments instead of traditional operation where a doctor directly performs the surgery. Surgical robots are designed with two arms that are used during the operation and while the surgeon monitors through a 3D camera. This system is used for different areas such as gynecologic, urologic, g eneral Surgery, thoracic and hepatobiliary. The advanced technology of these robotsRead MoreEssay on Comparing the Japanese and American Health Care Systems1655 Words   |  7 PagesIntroduction With all the focus our country has recently put on Healthcare I thought is necessary to look at a country which has used a Universal Health care model to understand where we as a country are heading and why so many people are opposed to it. For years I have heard that Japanese healthcare was one of the best in the world and known of people who would travel to Japan to receive treatment. Japan has been at the forefront of technology and it seems that the use of that technology has helped

Administrative Ethics †Paper 3 Free Essays

Administrative Ethics Paper HCS/335 December 19, 2011 Administrative Ethics Paper There are many factors that are affecting our everyday lives but none as important as the ethics of healthcare. Healthcare is one of the largest personal care services provided in our civilization today. In order to provide this type of care adequate and qualified personnel must have access to personal information both medical and at times non-medical. We will write a custom essay sample on Administrative Ethics – Paper 3 or any similar topic only for you Order Now Preserving patient confidentiality has become more increasingly difficult to do. The desire to guard patient privacy is apparent with all the legal ramifications imposed by the federal and state laws. I will be discussing the ethical and legal issues of healthcare while stating the responsibilities and facts that could lead to solutions. According to â€Å"American Medical Association† (1995-2011), â€Å"The U. S. Constitution defines a physician’s legal obligation to their patient(s) by federal and state law, regulation, and by the court although access to patient information has become more accessible†(Council on Ethical and Judicial Affairs). In 1996 Congress enacted the Health Insurance Portability and Accountability Act. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) and was recently amended under the Health Information Technology for Economic and Clinical Health Act ( â€Å"AmericanCollege of Healthcare Executives†, 2009). HIPAA was to put safety measures to shield a patient(s) health information and keep it private. In February of 2009 on the 17th, President Barak Obama authorized the American Recovery and Reinvestment Act of 2009 with the objective to support the acceptance of electronic medical records (EMR) by physicians and medical facilities. The law symbolizes a reassurance to privacy by giving them actionable remedies in an event that their personal private medical records are misused or abused (â€Å"ResourceLibrary: The CBS Interactive Business Network†, 2002). The lack of safeguards for patients and their information is a big disadvantage because physicians, medical facilities, and patient(s) have oncerns as to whether or not their information will be protected and stay private. Health information being used electronically has increased medical access as well as transmission between health data and other physicians allowing admission to all a patient’s medical information in their network if needed. The expansion of technology in the healthcare industry has helped to give better patient care to ensure healthier and more productive people I society but the challenge comes into play with respecting and honoring a patient’s confidentiality. Doctor’s have always been obligated to keep their patient’s information private by not divulging and medical or personal information exposed by the patient or ascertained by the physician while treating the patient. According to â€Å"American Medical Association† (1995-2011), † the purpose of a physician’s ethical duty to maintain patient confidentiality is to allow the patient to feel free to make a full and frank disclosure of information to the physician with the knowledge that the physician will protect the confidentiality nature of the information disclosed† (Council on Ethical and Judicial Affairs). Sustaining a patient’s medical and personal information is a legal obligation as well as the ethical sense of duty. The American College of Healthcare Executives feels that besides following HIPAA and all applicable state and federal laws, healthcare executives should also have a ethical and moral duty to respect privacy and protect the security of patients’ medical records. Doctors, nurses, and anyone that may come in contact with a patient’s records should become familiar with the laws involving the obligation to maintain confidentiality because any breach of confidentiality no matter how small can result in misappropriates, a lawsuit and/or disciplinary action. The HIPPA privacy protection in its present state is inadequate because it allows the sale of patient information to third parties without written consent even though there are consequences for it. The American Recovery Reinvestment Act has begun to stipulate some safety by making a cutoff point for use of information for promotion and fundraising and for the sale of records. According to â€Å"AmericanCollege of Healthcare Executives† (2009), â€Å"As patient advocates, executives are required to guarantee their organization acquire appropriate patient authorization to give personal information or follow the correct procedures as carefully characterized in the policies and relevant laws in such cases for when the elease of information without consent is indicated† (Health Information Confidentiality). In conclusion with all the different and new technology in society today everyone more so doctors and medical personnel are extremely cautious about relinquishing and personal patient information regardless if it is to a another doctor or family. Every physician and medical facility must make every effort to guarantee the patient’s information will remain con fidential regardless of how it is kept in a file or electronically. Technology will progress as the years get older and so will the rise on patient information being misused. Technology can improve the quality of care by all means but while it is improving care it also needs to be steps and measures taken to improve the patient’s privacy and confidentiality of their medical information. References AmericanCollege of Healthcare Executives. (2009). Retrieved from http://www. ache. org/policy/hiconf. cfm American Medical Association. (1995-2011). Retrieved from http://www. ama- assn. org/ama/pub/about-ama/our-people/ama-councils/council-ethical-judicial affairs. page ResourceLibrary: The CBS Interactive Business Network. (2002). Retrieved from http://findarticles. com/p/articles/mi_m1272/is_2689_131/ai_92691019/? tag=content;col1 How to cite Administrative Ethics – Paper 3, Papers

Yellow Wallpaper By Charlotte Perkins Gilman Essays

Yellow Wallpaper By Charlotte Perkins Gilman In ?The Yellow Wallpaper?, by Charlotte Perkins Gilman, the dominant/ submissive relationship between an oppressive husband and his submissive wife pushes her from depression into insanity. It is about the growing madness of a young married woman arising out of the pressures of her life. A woman who is being treated for a case of post-partum depression is slowly driven mad by the treatment itself ? enforced isolation and deprivation of her work, her writing, and her words. Error of human nature seems to play a great role in her breakdown. Her husband, a noted physician, is unwilling to admit that there might really be something wrong with his wife. This same attitude is seen in her brother, who is also a physician. While this attitude, and the actions taken because of it, certainly contributed to her breakdown; it seems to me that there is a rebellious spirit in her. Perhaps unconsciously she seems determined to prove them wrong. As the story begins, the woman tells of her depression and how her husband and brother dismiss it. ? You see, he does not believe I am sick! And what can one do? If a physician of high standing, and one's own husband, assures friends and relatives that there is really nothing the matter with one but temporary nervous depression ? a slight hysterical tendency ? what is one to do These two men, both doctors, seem completely unable to admit that there might be more to her condition than just stress and a slight nervous condition. Even when a summer in the country and weeks of bed-rest don't help, her husband refuses to accept that she may have a real problem. Throughout the story there are examples of the dominant-submissive relationship. She is virtually imprisoned in her bedroom, supposedly to allow her to rest and recover her health. She is forbidden to work, ?So I?am absolutely forbidden to ?work? until I am well again.? She is not even supposed to write: ?There comes John, and I must put this away ? he hates to have me write a work.? She has no say in the location or d?cor of the room she is virtually imprisoned in. ?I don't like our room a bit. I wanted?but John would not hear of it.? Another factor is being forbidden to have visitors: ?It is so discouraging not to have any advice and companionship about my work?but he says he would as soon put fireworks in my pillow-case as to let me have those stimulating people about now.? Probably in large part because of her oppression, she continues to decline. ?I'm getting really fond of the room in spite of the wallpaper. Perhaps because of the wallpaper. It dwells in the mind so!? Here she is expressing her feelings for the room that she has been forced to live in, as it grows on her. At this point it becomes quite apparent, to the reader, that she is not getting any better. In later lines she talks of herself laying on the bed and trying to follow the lines to their destinations, wherever they might lead. The wallpaper of the room begins to occupy her mind and her writing. Her changing attitudes toward the wallpaper reflect her changing attitudes towards her situation, and eventually towards herself as well. At the beginning she is aware of the influence the wallpaper has on her, and resents it. ?This paper looks to me as if it knew what a vicious influence it had! There is a recurrent spot where the pattern lolls at you like a broken neck and two bulbous eyes stare at you upside down. I get positively angry at the impertinence of it and the everlastingness.? Again and again she asks her husband to take her someplace else, where she might be able to get ?advice and companionship about her work?, at the home of her cousins Henry and Julia. He refuses, of course, since he cannot see what is ?haunting? her and also because he does not want to give in to her ?false and foolish fancy?. He is especially harsh with her when she confesses to him her real worries about her situation. ? ?My darling,' said he, ?I beg of you, for my sake and for our child's' sake, as well as for your own, that you will never for one instant let that idea enter your mind! There is nothing so dangerous, so fascinating, to a temperament like yours. It

Talking With Your Hands. Professor Ramos Blog

Talking With Your  Hands. I’ve always been fascinated with languages, and many times in the past I’ve  tried  to learn. When I was young the first language I tried tackling was Japanese, but I  soon  realized trying to learn a language I was never going to use was, impractical. As  the  years  went by I kept experimenting to see which one might stick. I tried  Russian,German, French, Spanish and while I did take quite a bit from all these  languages, I  never quite found them usable for my daily schedule. Then one day after meeting my  neighbor I had finally found a language that both fascinated me and gave me a  reason to learn. There was a time in my life when I believed I was going to be homeless, but  that  tale is for another time. Long story short, my parents reached out to me when they  heard I was couch hopping and offered to house me as long as I went to college.  Without a second thought I packed my few belongings, went job hunting and  registered for college. At first, I set my major to be horticulture and botanical studies,  but then after two years of being in a job I hated, I finally found a job I hated even  more. Working at a plant nursery. I realized then working with plants as a career just  wasn’t for me and soon after I changed my major to art. Specifically sculpture and  special effects. When I saw how big the competition was to acquire a job in that field  (some people taking as long as 30+ years  just to get recognized) I saw that sculpting  would stay a hobby. I registered for a few  general education classes such as math and  English just to get the credits rolling and I  never really considered language as a  possible career. Around this time I took notice to  my neighbor. I remember taking out the trash one day and looking over to his open garage. He  was talking with his wife, only he wasn’t talking, he was signing. This is when it hit me  that I was living next to a deaf family. I put the trash cans aside and I have no idea  why I  did at the time, but I felt like I needed to introduce myself. I walked over and  Said â€Å"Hi my names Matthew!†Ã‚  He was just  as surprised with me as I  was with myself.  I felt I was over-enunciating  everything, because  subconsciously I felt  like it would  help (it didn’t). He stopped and said â€Å"Hi, I‘m Robert! I’m sorry what was  your name  again? You’re moving your lips all weird†. Bob is kind of portly guy, with a very open personality and he always seems to be  wearing a sports jersey of his favorite teams. He spoke with a muffled almost nasally  accent, which immediately pegged him as a deaf man. While our rapport was great at  first, we quickly found the language barrier and things became a bit awkward. While  I  could understand most of what he said, and he could read lips incredibly well, he  couldn’t  understand most of what I said. It was then when I decided to learn American  Sign Language. At the end of the semester I switched my major (again). I started by  first  learning a few  basic American signs like dog or apple. I would stay up for hours   at  night practicing with  both hands going through each letter of the alphabet   multiple  times. When I drove or walked through a store, I habitually practiced spelling  out  each of the words I saw. I would practice  every sign I knew and I would Google what  the sign was for specific  words I thought I  needed to know. I did this all while I was  waiting for spring classes to start. When the semester began I went through the motions of buying books and  school  supplies, then finally I attended my first ASL class. It was a pretty strange  experience  since I had never taken a language course up until that point. There were  two interpreters  there helping the instructor turn this 3-D language into something  audible for the class to  understand. I was instantly sucked in and terrified at the same  time. I was mesmerized by  the interpreters skill to understand everything being  signed and their seamless ability to make the switch between the two languages. I was  terrified because they were going to  leave after only two days. After that it was going  to be ALL sign Language, so naturally me  and many of the other students  felt  panicked. Although, after the interpreters left I felt this  strange surge of  confidence, I knew this was my calling and it wasn’t going to let it slip  by. I asked every question in the book, I was always the first to raise my hand and  very soon I became noticed by the other students, because instead of asking the  teacher  questions about what sign they should use, they would ask me. The least  qualified person. I saw this as an opportunity to learn, so I would ask the teacher  for  them. After the fastest 3 months of my life I walked from that class  now  conversationally fluent in a new  language. One that didn’t use sound to  communicate an idea, but instead pictures. After passing my first class with flying colors, I gave my neighbor a visit  and  needless to sign (see what I did there) he was blown away. We signed for hours  and  eventually we had to move our conversation to his garage, because it was getting  so dark we couldn’t even see  what we were talking about. He taught me more about  the language in that one moment of us  hanging out than anything I had learned in  my 3 months of being in class. He had shown  me so many different nuances, slang, and inside jokes deaf people used that were part of  the culture, things that simply couldn’t be taught in a classroom setting. This is when it dawned on me  my passion for  language could become a career, learning sign language stopped being  about my  neighbor and soon became about what I could do with my future. When summer came around and class registration opened again, I snatched the  first ASL 2 class I saw and got prepared. Class started and shortly after we finally met  our  new instructor, I noticed right away she was hearing. This somewhat disappointed  me, but  her background was impressive, she had been an interpreter for over 13 years  and had  been involved with the deaf community for even longer. She quickly noticed  my skill  level and took special attention to me. We would sign before and after class,  discussing  different options about interpretation careers and how she got to where she is today.  I still miss her, and I’ll cherish the time I spent in her class. I am now  currently in the next level of ASL Crafton has to offer.  This journey to  literacy in a new  language has changed the way I think and live my life  completely. It’s been proven  that learning a new language literally changes the way you  think.   I now know this to  be true for having experienced it first hand. It creates new  connections, it opens doors  and shows you parts of yourself and the world you might not  have known were there  before.

How to Talk About the Weather in German

How to Talk About the Weather in German Regardless of the language, everyone likes to talk about the  weather. Learning how to talk about the weather in German is a key part of learning the language. This means youll need to learn more than just the  terms for the weather in German. You will also need to adjust  how  you talk about the weather. As with many other countries, Germany measures weather-related issues like barometric pressure and temperatures differently than in the U.S. There are even a few hidden vocabulary traps youll need to learn to avoid when talking about how warm or cold you are in German. When youre in German-speaking Europe, you also need to learn how to listen to a typical weather forecast. For example, you may need einen Regenschirm (an umbrella )  if Regen  (rain) is in the Wettervorhersage (weather forecast). Weather-Related Vocabulary and Phrases in German The tables  list common weather phrases and vocabulary. Review the chart below to learn many common German weather words and weather-related expressions. The table offers the German phrase or question on the left with the English translation on the right. In German, weather phrases can begin with  es  (it is, or its) or  es  ist  (which also means it is or its). You use  es  with a verb  and es ist  with an adjective.   Das Wetter Expressions DEUTSCH ENGLISH Fragen Questions Wie ist das Wetter heute? Whats the weather like today? Ist es warm/kalt/khl? Is it warm/cold/cool? Wie viel Grad sind es? Whats the temperature?How many degrees is it? Scheint die Sonne? Is the sun shining? Wo ist mein Regenschirm? Wheres my umbrella? ES + VERB Es regnet. Its raining. Es blitzt. Theres lightning. Es donnert. Its thundering. Es schneit. Its snowing. Es hagelt. Its hailing. ES IST + ADJECTIVE Es ist schn. Its nice. Es ist bewlkt. Its cloudy. Es ist hei. Its hot. Es ist kalt. Its cold. Es ist windig. Its windy. Es ist schwl. Its muggy/humid. So ein Sauwetter! Such lousy weather! MIR + IST Mir ist kalt. I feel cold./Im cold. Ist es dir zu hei? Do you feel too hot?/Are you too hot? A Note About Dative Phrases Although it is OK to say Im hot/cold in English, this is not the case in German. To express that you feel hot or cold in German, use a dative pronoun -   dir (to you) and  mir (to me) in the examples above. In German, you say, to me, it is hot rather than I am hot, which in German would roughly translate as you are in heat. Indeed, if you want to  speak German, youll also have to know your dative prepositions. Many dative prepositions are common terms in German, such as  nach  (after, to),  von  (by, of) and  mit  (with). Its hard to speak without them. Simply put,  dative prepositions  are governed by the  dative  case. That is, they are followed by a noun or take an object in the dative case.